2nd Annual

Software-Defined Vehicles 2026

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Meet Our Featured Speakers

Ahsan Qamar

Ahsan Qamar

Ford Motor Company

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Hasan Yasar

Hasan Yasar

Software Engineering Institute | Carnegie Mellon University

Ahsan Qamar

Ahsan Qamar

Ford Motor Company

Ray Notarantonio

Ray Notarantonio

Infineon Technologies

THE PREMIER FORUM FOR AUTOMOTIVE SOFTWARE TECHNOLOGIES

Welcome to Software-Defined Vehicles 2026, where automotive leaders and embedded systems engineers explore innovations in automotive software architecture shaping the future of mobility.

As vehicles gain greater connectivity, the shift to AI-driven, software-defined architecture is accelerating. Automakers are adopting new platforms to transform the automotive ecosystem and enhance customer experiences. Yet, developing Software-Defined Vehicles (SDVs) brings challenges, including real-time integration, cybersecurity, standardization, and changing regulatory requirements.

Join us to gain insights, connect with industry experts, and explore solutions shaping the future of the automotive technology.

key topics for

Emerging trends in software-centric architecture for next-gen vehicles

Adopt software-centric architecture by integrating ECUs, sensors, actuators, and other essential components to achieve optimal SDV functionality.

Enhanced vehicle functionality and UX with OTA software updates

Unlock the potential of software-driven configuration to improve vehicle functionality and provide a personalized, adaptive driving experience.

Case studies showing how to monetize OTA updates for revenue generation

Analyze revenue opportunities created by OTA updates, evolving SDV feature growth, and enhanced user experiences.

Insights into faster, reliable embedded software development using CI/CD

Showcasing how CI/CD pipelines in embedded software development apply advanced verification tools to strengthen efficiency, reliability, and performance.

Enabling cloud solutions to improve collaboration between OEMs and Tier-X

Enhance OEM and Tier-X collaboration with cloud-based CI/CD platforms supported by 5G and edge technology.

Adopting ASPICE and adherence to ISO26262, ISO21434 standards for security

Harness ASPICE to manage growing complexity while complying with ISO 26262 and ISO 21434 to ensure functional safety and cybersecurity.

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Latest News

  • INSIGHTS

    24 Nov 2025

    Code Becomes King in the US Car Market
  • RESEARCH

    21 Nov 2025

    The AI Race to Reinvent the Car
  • REGULATORY

    20 Nov 2025

    The 2025 Regulation Steering a Mobility Shake-Up
  • RESEARCH

    2 Sep 2025

    NVIDIA's Thor Could Shift US Auto into High Gear

Applied Intuition's $600M Push to Rewire Driving

Applied Intuition headquarters building representing major SDV investment.

INVESTMENT

19 Jun 2025

Applied Intuition's $600M boost accelerates SDV tools as automakers face pressure for safer, smarter, cheaper cars.

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Expert Speakers

Adrian Pearmine

STV

Ahsan Qamar

Ford Motor Company

Alessandro Renna

SODA.Auto

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Past Attendees

P3 Group

Pony.ai

STV

Valens

Valeo

PlanX AI

IBM

BorgWarner Inc.

Zendar Inc.

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